Banamex, through Fomento Cultural Banamex, the Bank's Cultural Foundation, organized the second edition of the photography contest "El Mexico de los Mexicanos II" as part of Banamex' 130th anniversary celebrations. The contest aimed to promote Mexican culture and sought to create a better understanding of Mexico's national identity and culture through photographs. The contest was open to the public, both national and international. Contest participants were asked to portray the enormous diversity, complexity and vitality of the people, customs, culture and values of 21st century Mexico in their photographs.