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Citi embraces its “more than philanthropy” approach through its commitment to United Way — across Canada and across the continent.
In addition to corporate involvement, teams of employee volunteers are charged with designing events and activities that raise important funds for United Way and its network of agencies. These events raise awareness of United Way’s work and encourage staff to make a payroll donation, which can be done online.
To further encourage participation as donors, Citi offers an Angel Day, where a payroll donation equivalent to at least one hour’s pay per month is rewarded with an extra day off and a tax receipt. In 2020, a total of 141 Citi Canada employees took advantage of this unique community-minded innovation.
Due to the pandemic and the difficulty of hosting a traditional fundraising campaign with in-person events, Citi Canada offered employees a dollar-for dollar matching program up to $100,000. In the spirit of supporting their communities across the country, employees surpassed that goal, making Citi’s overall contributions to United Way surpass $204,000.