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Every year, Citi colleagues, alumni, partners, clients, family and friends come together to participate in Global Community Day, Citi’s annual flagship volunteer initiative, to give back to the communities where we live and work.
Traditionally, Global Community Day is celebrated through in-person events where we roll up our sleeves and engage in various service activities – from packaging meals for families in need to cleaning up and planting flowers in our public parks.
This year, everything changed. Due to the global pandemic, we quickly pivoted our thinking and reimagined ways to give back in lieu of physical volunteer events. Recognizing the disproportionate impact of the pandemic on our most vulnerable communities, we were determined to do our part through meaningful volunteerism.
The result was our Global Community Day Reimagined campaign, through which Citi volunteers across 73 countries and territories participated in more than 63,000 volunteer engagements totalling more than 100,000 service hours, including:
» Acts of kindness: Activities ranging from running errands for elderly neighbours and supporting local businesses, to making and donating face masks and writing uplifting letters to those in isolation
» Virtual volunteering: Activities such as online career counselling, youth mentorship and resumé-building workshops
» Independent service: Activities with a community organization of choice
In Canada, employees supported local organizations in a myriad of ways, including virtually, through resumé-critiquing and mock-interviewing sessions for youth, and mentorship and career-coaching workshops for new immigrants, preparing food care packages for children, and delivering food to frontline workers.
“I helped to prepare care packages of food and other essential items for the Feed the Six initiative. Care packages were provided to support low-income families with children and vulnerable youth, who are heavily impacted by the pandemic.” » Vijay
“My 91-year-old mother wanted to help those impacted by the pandemic by making her famous English toffee and, with my help in delivering, donating it to youth and workers at Covenant House Toronto. Covenant House provides a home, early intervention, education and life skills development, employment training, and health services to homeless and at-risk youth.“ » Nancy
“We prepared and delivered desserts/brownies to frontline workers at a local hospital, with notes of appreciation for their sacrifice and service during the pandemic.” » Daljeet
Employees in Calgary collected two truckloads of food and groceries for Safe Haven, an organization that provides women a safe place to live and find employment.