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| Citi Foundation grants form a significant part of Citi's community investment in Asia Pacifiic. |
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| Citi Peka focuses on financial education, youth education, microentrepreneurship, disaster relief and reconstruction, and employee volunteerism |
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| Business Presence |
| Citi has operated in Indonesia for 40 years, providing a comprehensive range of financial services including corporate and investment banking, consumer banking, and private banking. Citi Indonesia employs over 4,800 staff, and operates 18 branch offices, 56 CitiFinancial loan centres and 102 ATMs in Jakarta, Surabaya, Bandung, Medan, Semarang and Denpasar. |
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| Citizenship History |
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Citi Indonesia's citizenship activities are grouped under Citi Peka (meaning "to care" and "to do good"). Since 1999, Citi Peka has given nearly IDR34 billion (US$4 million) to support community programmes and disaster relief/reconstruction efforts.
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Many Citi Peka initiatives involve long-term partnerships, including the following programmes that have all been running since 2004:
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Citi Success Fund organised with Hope Worldwide Indonesia www.id.HOPEww.org, which improves the quality of youth education and has benefited 600 schoolteachers and 21,000 students.
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Citi University Banking Course that helps develop talent for the country's finance sector and has benefited 300 undergraduate students and 14 teaching assistants from the Faculty of Economics, University of Indonesia (FEUI) www.fe.ui.edu.
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Citi Microenterpreneurship Awards organised with FEUI, which has received over 1,000 submissions and recognized the outstanding achievements of 36 microentrepreneurs and loan officers.
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| Agent Penny to the Rescue! |
| In Indonesia, personal finance is not part of the national elementary school curriculum. However, with the widening choice of financial products and services, and increasing numbers of Indonesians experiencing debt problems, young people need basic financial education to prevent them making poor financial decisions later
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| Citi Peka decided to leverage Citi's experience in financial education to help address this gap. In August 2007, with a Citi Foundation grant of IDR1 billion (US$118,000), Citi Peka launched Petualangan Agen Penny (The Adventures of Agent Penny), Indonesia's first financial education programme for 5th and 6th graders (10 - 12 years old). |
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| To develop and implement the five-month school visit programme, Citi Peka teamed up with the Yayasan Mitra Mandiri Foundation www.unitedway.or.id, a prominent community development organisation, and Teater Koma, a well-known local theater company. |
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The Agent Penny programme uses a comic book and theatrical performance, to teach basic financial concepts and values to children in an engaging and interactive way. To date, more than 5,000 students and 300 teachers from 60 schools have read the comics and watched the performances, and learned about the value of money, how to manage budgets, and the importance of saving.
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| "Because the message is presented in an exciting way through the theatrical performance, this really |
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The cast of The Adventures of Agent Penny performing at Primary School 01, one of 60 schools in Jakarta where students learned about good financial habits through the Agent Penny programme in 2007.
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| helps to engage the children. In addition, the comic is a useful tool to reinforce the key learning points," said Gino Latief, Executive Director, Yayasan Mitra Mandiri. |
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Ratna Riantiarno, Teater Koma's production manager, agrees that education through theatre is very effective, especially when it is localised. "We played an active part in developing the script for The Adventures of Agent Penny together with Citi Peka. The scenes reflect things that Indonesian children can relate to, and the characters use a lot of humour, so this gets across the importance of financial education in a fun and entertaining way," said Ratna.
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The programme evaluation included feedback from both teachers and students. "Agent Penny has enabled our students to better understand the value of money and how to manage it, and has encouraged them to get into the habit of saving and spending moderately," said Yasma, Principal of the state elementary school Sekolah Dasar Negiri (SDN) 09 Bendungan Hilir in Jakarta.
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"After watching The Adventures of Agent Penny, now I know I need to save money and that I don't need to buy expensive stuff," said Bambang, a Grade 5 student from SDN 09 Bendungan Hilir, Jakarta.
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| The Agent Penny programme has been so well received that it featured prominently in Bank Indonesia's launch of the Year of Public Education for Banking 2008, and the related consumer education campaign, Ayo ke Bank (Let's go to the Bank). |
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| For more information about Citi Indonesia and its citizenship activities, please go to: www.citibank.co.id |
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